A press release is a good way to communicate your results and get publicity.
In SOAR the press release should at least be sent to Lars Elsgaard at DARCOF, and your news will be included in DARCOF e-news or FØJOnyt, depending on language and target group. If you want your research to be implemented by Danish farmers you should of course write in Danish. If you want to reach the international organic community, e.g. through IFOAM, you should write in English. Or do both!
At a SOAR seminar, spring 2006, we had a mini-course on writing press releases.
Slides from the course are available here, as a help.
Here you will find a few press releass from SOAR PhDs:
Mette Carter (Danish)
Thomas Larsen (Engish)
Article in FØJOnyt by Klaus Horsted (Danish)